Sources checked Sep 22, 2026
MailerLite pricing: when should you leave the free plan?
See the starting prices, active-subscriber limits, and sending allowances we verified.
Up to 250 active subscribers and 2,500 monthly sends. Sending locks when the account passes the free active-subscriber limit.
Comfort $12 a month, Power $25, both for up to 500 subscribers. Comfort allows ten times the subscriber tier’s ceiling in monthly sends — 5,000 at 500 — while Power lists unlimited sends subject to fair use.
Billing counts cumulative active subscribers during the billing cycle. Deleting an address shortly before renewal does not remove it from that cycle’s count.
WORKED SCENARIOS
When would you need to pay?
Each row uses the smallest subscriber band MailerLite documents for that plan. They are planning examples, not quotes.
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| Situation | Plan to check | Starting price | Why |
|---|---|---|---|
| 200 active subscribers · weekly email | Free | $0/mo | About 800 sends a month fits the documented 2,500-send allowance. |
| 500 active subscribers · weekly email | Comfort | From $12/mo | About 2,000 sends fits the starting tier’s 5,000-send allowance. |
| 500 active subscribers · daily email | Power | From $25/mo | About 15,000 sends exceeds Comfort’s starting-tier allowance. |
EVERY TIER WE HOLD
The prices behind our calculator.
Only tiers a primary source states directly. Nothing here is estimated between tiers or projected above the largest one.
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| Plan | Planning price | Audience cap | Email cap |
|---|---|---|---|
| Free | $0 free tier | 250 | 2,500 |
| Comfort (starting price) | $12/mo monthly billing | 500 | 5,000 |
| Power (starting price) | $25/mo monthly billing | 500 | No cap stated in source |
LIKELY FIT
MailerLite makes more sense when…
- You need campaigns, forms, landing pages, and automation at a lower starting price.
- You can estimate active subscribers and monthly sending volume.
- A newsletter-native ad or recommendation network is not essential.
COMPARE ANOTHER OPTION
Look elsewhere when…
- A built-in newsletter discovery and ad network is essential.
- You need unlimited sending but only budgeted for Comfort.
- You have compared starting prices without checking your subscriber tier.
What this page cannot tell you
Need more subscribers than the largest tier shown? Ask MailerLite for a quote. Try the editor, support, and imports with your own workflow before moving. We record pricing updates in the changes log.
Moving a list here? Price all three platforms in the cost calculator, then read the Substack or Mailchimp cost guide and the migration checklist.
FINAL PRICE CHECK
Price your actual list before choosing.
Confirm billing period, subscriber band, sending allowance, tax, and checkout total. This direct link is tracked as a vendor click but is not currently an affiliate link.