PRICING VERIFIED AUGUST 27, 2026
MailerLite pricing: when should you leave the free plan?
Use MailerLite as the lower-cost baseline when campaigns, forms, landing pages, and ordinary automations are the job. Choose between Comfort and Power by sending frequency and operational limits.
Free supports up to 250 active subscribers and 2,500 monthly sends. Sending locks when the account exceeds the free active-subscriber limit.
Comfort starts at $12 per month and Power at $25. Comfort allows monthly sends equal to 10× the ceiling of the subscriber tier; Power lists unlimited sends subject to fair use.
Billing uses cumulative active subscribers during the billing cycle. Deleting an address shortly before renewal does not immediately remove it from that cycle’s count.
WORKED SCENARIOS
Match the plan to the constraint.
These scenarios use the verified starting figures above. They are planning examples, not quotes or predictions.
| Situation | Plan to check | Price anchor | Why |
|---|---|---|---|
| 200 active subscribers · weekly email | Free | $0/mo | About 800 sends per month fits the documented 2,500-send allowance. |
| 500 active subscribers · weekly email | Comfort | From $12/mo | About 2,000 sends fits the starting tier’s 5,000-send allowance. |
| 500 active subscribers · daily email | Power | From $25/mo | About 15,000 sends exceeds Comfort’s starting-tier allowance. |
CATALOG COVERAGE
Prices and limits used by our calculator.
We store only tiers directly supported by a primary source. “Starting” and annual-equivalent prices are not extrapolated to larger lists.
| Plan | Planning price | Audience cap | Email cap |
|---|---|---|---|
| Free | $0 free tier | 250 | 2,500 |
| Comfort (starting price) | $12/mo monthly billing | 500 | 5,000 |
| Power (starting price) | $25/mo monthly billing | 500 | No cap stated in source |
LIKELY FIT
MailerLite makes more sense when…
- You need campaigns, forms, landing pages, and automation at a lower starting price.
- You can estimate active subscribers and monthly sending volume.
- A newsletter-native ad or recommendation network is not essential.
COMPARE ANOTHER OPTION
Look elsewhere when…
- A built-in newsletter discovery and ad network is essential.
- You need unlimited sending but only budgeted for Comfort.
- You have compared starting prices without checking your subscriber tier.
FINAL PRICE CHECK
Price your actual list before choosing.
Confirm billing cadence, subscriber band, sending allowance, tax, and checkout total. This direct link is tracked as a vendor click but is not currently an affiliate link.