PRICES VERIFIED AUGUST 27, 2026

beehiiv vs MailerLite: which paid plan solves your constraint?

Choose beehiiv when newsletter-native growth or monetization is the job. Choose MailerLite when campaigns, forms, landing pages, and ordinary automations cover the requirement at a lower starting price.

DECIDE THIS FIRSTWill a beehiiv-only growth or monetization feature repay the price gap?

SIDE BY SIDE

Compare the limits that can force an upgrade.

These are documented public-plan facts, not hands-on scores. “Starting” prices apply only to the smallest stated tier.

DecisionbeehiivMailerLite
Free audience limit2,500 active subscribers250 active subscribers
Free sendingUnlimited2,500 emails/month
Smallest paid anchor$49/mo Scale; $43/mo equivalent annually$12/mo Comfort; $25/mo Power
First paid triggerMonetization, referrals, ads, or automationsMore than 250 active subscribers or 2,500 monthly sends
Paid sending modelUnlimited sendsComfort: 10× tier ceiling; Power: unlimited under fair use
WORKED DECISIONAt 500 subscribers sending weekly, MailerLite Comfort starts at $12 and its starting allowance covers roughly 2,000 monthly sends. beehiiv Scale costs more; justify that gap with a feature such as paid subscriptions, referrals, or the ad network.

CHOOSE BEEHIIV WHEN

The newsletter itself needs a growth engine

A publication that has assigned owners and targets for referrals, recommendations, paid subscriptions, or ads can evaluate beehiiv Scale as an integrated stack.

Check beehiiv pricing and upgrade triggers →

CHOOSE MAILERLITE WHEN

You need dependable email at a lower fixed cost

A small business sending a weekly campaign with forms and a few automations can start by pricing MailerLite’s subscriber tier and monthly-send allowance.

Check MailerLite pricing and upgrade triggers →

Four things to test before moving a list

  1. Calculate actual monthly sends, including automations.
  2. Identify one beehiiv paid feature with a measurable job.
  3. Rebuild one form, landing page, and automation in each trial.
  4. Compare active-subscriber counting and upgrade behavior before import.

We have not run controlled tests of deliverability, editors, support, or migrations. Trial the workflow that would make the decision fail—not only the easiest happy path.

CHECK THE LIVE QUOTES

Price the same audience and billing cadence.

Both links go directly to the provider and are tracked as outbound vendor clicks. Neither is currently an affiliate link.

PRIMARY SOURCES

Verify the current price before you buy.