Sources checked Sep 22, 2026 – Sep 23, 2026
Kit vs MailerLite: prices, limits, and who each suits
Compare Kit and MailerLite by free-plan limits, automation requirements, and paid-plan costs.
SIDE BY SIDE
Free limits and paid starting prices
Documented public-plan facts, not hands-on scores. Each price is tied to the subscriber tier it covers.
Scroll sideways to see all columns →
| Decision | Kit | MailerLite |
|---|---|---|
| Free audience limit | 10,000 active, unique subscribers | 250 active subscribers |
| Free sending | Unlimited | 2,500 emails/month |
| Paid plans start at | $39/mo Creator and $79/mo Pro, each at 1,000 subscribers; annual billing costs ten months | $12/mo Comfort and $25/mo Power, both at 500 subscribers |
| First paid trigger | Needing the unlimited Visual Automations and email sequences Kit lists on its paid plans; check your own account for the free plan’s limit, which Kit no longer publishes | More than 250 subscribers or 2,500 monthly sends |
| Paid cost risk | Pricing rises with subscriber count; $39 buys the 1,000-subscriber tier | Comfort caps monthly sends at 10× your subscriber tier, and billing counts cumulative active subscribers |
At 200 subscribers with one welcome sequence and one weekly email, both free plans fit. At 500 subscribers MailerLite costs $12 a month for Comfort while Kit can stay free — unless you need the automations and sequences Kit lists on its paid plans, which moves Kit to Creator at $39.
Check the workflow, not the label
MailerLite documents link-click triggers and purchase triggers through supported shop integrations, so needing those is not a reason to rule it out. Check which integration and plan each trigger requires, then build the whole workflow in both products before comparing prices.
CONSIDER KIT IF
Kit runs your sales follow-up on the right plan
Map which tags, purchases, and clicks change the next email, then build that sequence in Kit and note the plan it needs.
Check Kit pricing and upgrade triggers →CONSIDER MAILERLITE IF
MailerLite covers the same workflow for your budget
Rebuild the same sequence in MailerLite with its store connection and subscriber groups. Compare plan cost and send allowance only once the workflow works.
Check MailerLite pricing and upgrade triggers →Four things to test before moving a list
- Map a signup, a click, and a purchase, and what each should start or stop.
- With test contacts, confirm buyers stop receiving the sales sequence and unsubscribed contacts get nothing more.
- Add up monthly sends at today’s and next year’s list size, automations included.
- Note the plan and integration each product needs, then compare at the same list size and billing period.
Test the task you rely on most, not just a simple welcome email. Confirm current prices at checkout; we record updates in the changes log.
CHECK THE LIVE QUOTES
Price the same audience and billing period.
Both links go directly to the provider. Neither is currently an affiliate link. Moving an existing list? Price it in the cost calculator, then read the Substack or Mailchimp cost guide.