PRICES VERIFIED AUGUST 27, 2026
Kit vs MailerLite: which paid plan solves your constraint?
Choose Kit when subscriber behavior drives several creator-commerce sequences. Choose MailerLite when you need practical campaigns and automation at a lower paid starting price and can plan around subscriber and send limits.
SIDE BY SIDE
Compare the limits that can force an upgrade.
These are documented public-plan facts, not hands-on scores. “Starting” prices apply only to the smallest stated tier.
| Decision | Kit | MailerLite |
|---|---|---|
| Free audience limit | 10,000 active, unique subscribers | 250 active subscribers |
| Free sending | Unlimited | 2,500 emails/month |
| Smallest paid anchor | $39/mo Creator; $33/mo equivalent annually | $12/mo Comfort; $25/mo Power |
| First paid trigger | More than one basic automation or sequence | More subscribers, sends, forms, or automations |
| Paid cost risk | Pricing rises with subscriber count | Comfort send cap and cumulative active-subscriber billing |
CHOOSE KIT WHEN
Subscriber behavior changes the sales path
A creator selling several products can justify Kit when tags and sequences change follow-up based on what each subscriber buys or clicks.
Check Kit pricing and upgrade triggers →CHOOSE MAILERLITE WHEN
Campaigns and a few automations do the job
A team sending newsletters, collecting leads, and running a small set of automations can use MailerLite as the lower-cost paid baseline.
Check MailerLite pricing and upgrade triggers →Four things to test before moving a list
- Map the automations you need before opening either trial.
- Calculate monthly sends at today’s and next year’s audience.
- Build the highest-risk automation in both products.
- Price both products at the same list size and cadence.
We have not run controlled tests of deliverability, editors, support, or migrations. Trial the workflow that would make the decision fail—not only the easiest happy path.
CHECK THE LIVE QUOTES
Price the same audience and billing cadence.
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