Sources checked Sep 22, 2026 – Sep 23, 2026
Kit pricing: when should you leave the free plan?
See when Kit’s free plan stops fitting and what would justify a paid automation tier.
Up to 10,000 subscribers with unlimited broadcasts, forms and landing pages, tagging and segmentation, and selling digital products and subscriptions. Kit’s pricing page no longer states a free-plan automation or sequence limit, so check it in the app before you rely on one.
Creator $39 a month and Pro $79, each for up to 1,000 subscribers. Annual billing is priced as ten months, and both rise with subscriber count.
The 10,000-subscriber free limit is not the whole decision. Needing the unlimited sequences and visual automations Kit lists on its paid plans moves you to Creator, where $39 buys the 1,000-subscriber tier and our sources state no price above it.
WORKED SCENARIOS
When would you need to pay?
Each row uses the smallest subscriber band Kit documents for that plan. They are planning examples, not quotes.
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| Situation | Plan to check | Starting price | Why |
|---|---|---|---|
| 800 subscribers · one welcome sequence | Free | $0/mo | Free covers 10,000 subscribers; check in the app whether one sequence fits its automation limit. |
| 800 subscribers · several product funnels | Creator | $39/mo | Extra sequences are the trigger; $39 covers up to 1,000 subscribers. |
| 800 subscribers · referral program and advanced reporting | Pro | $79/mo | Pay the extra $40 only once Pro’s reporting or growth features have a job. |
EVERY TIER WE HOLD
The prices behind our calculator.
Only tiers a primary source states directly. Nothing here is estimated between tiers or projected above the largest one.
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| Plan | Planning price | Audience cap | Email cap |
|---|---|---|---|
| Free | $0 free tier | 10,000 | No cap stated in source |
| Creator | $39/mo monthly billing | 1,000 | No cap stated in source |
| Pro | $79/mo monthly billing | 1,000 | No cap stated in source |
LIKELY FIT
Kit makes more sense when…
- Email sells courses, memberships, subscriptions, or digital products.
- Sequences and subscriber tags change what each person receives next.
- You can tie the extra automations to revenue or saved time.
COMPARE ANOTHER OPTION
Look elsewhere when…
- You mainly send one straightforward newsletter.
- You mainly need built-in newsletter referrals and advertising tools.
- You cannot name the free-plan limit you need to remove.
What this page cannot tell you
Need more subscribers than the largest tier shown? Ask Kit for a quote. Try the editor, support, and imports with your own workflow before moving. We record pricing updates in the changes log.
Moving a list here? Price all three platforms in the cost calculator, then read the Substack or Mailchimp cost guide and the migration checklist.
FINAL PRICE CHECK
Price your actual list before choosing.
Confirm billing period, subscriber band, sending allowance, tax, and checkout total. This direct link is tracked as a vendor click but is not currently an affiliate link.