PRICING VERIFIED AUGUST 27, 2026
Kit pricing: when should you leave the free plan?
Stay on Newsletter while one basic automation and one sequence cover the workflow. Pay for Creator when you can name the second automation or sequence that will earn or save more than the plan costs.
Newsletter supports up to 10,000 active, unique subscribers, unlimited sends, and one basic visual automation with one sequence. Kit keeps one managed recommendation slot on this free plan.
Creator starts at $39 month-to-month for up to 1,000 subscribers; Pro starts at $79. Annual billing is priced as ten months, and both plans rise with subscriber count.
Do not treat the 10,000-subscriber free limit as the whole decision. Automation depth—not audience size—can force an earlier upgrade.
WORKED SCENARIOS
Match the plan to the constraint.
These scenarios use the verified starting figures above. They are planning examples, not quotes or predictions.
| Situation | Plan to check | Price anchor | Why |
|---|---|---|---|
| 800 subscribers · one welcome sequence | Newsletter | $0/mo | The documented free automation limit still fits. |
| 800 subscribers · several product funnels | Creator | $39/mo | Unlimited sequences and automations are the paid trigger. |
| 800 subscribers · referral program and advanced reporting | Pro | $79/mo | Pay for Pro only when its added reporting or growth features have a job. |
CATALOG COVERAGE
Prices and limits used by our calculator.
We store only tiers directly supported by a primary source. “Starting” and annual-equivalent prices are not extrapolated to larger lists.
| Plan | Planning price | Audience cap | Email cap |
|---|---|---|---|
| Newsletter | $0 free tier | 10,000 | No cap stated in source |
| Creator | $39/mo monthly billing | 1,000 | No cap stated in source |
| Creator Pro | $79/mo monthly billing | 1,000 | No cap stated in source |
LIKELY FIT
Kit makes more sense when…
- Email sells courses, memberships, subscriptions, or digital products.
- Sequences and subscriber tags change what each person receives next.
- You can connect the paid automation to revenue or saved operating time.
COMPARE ANOTHER OPTION
Look elsewhere when…
- You mainly send one straightforward newsletter.
- A built-in publication growth and ad stack is the main requirement.
- You cannot name the free-plan constraint you are paying to remove.
FINAL PRICE CHECK
Price your actual list before choosing.
Confirm billing cadence, subscriber band, sending allowance, tax, and checkout total. This direct link is tracked as a vendor click but is not currently an affiliate link.