BREAK-EVEN CALCULATOR
How many readers do you need to cover the software bill?
Enter your monthly platform cost, revenue per paid reader, and expected conversion rate. The result shows the total audience needed for paid subscriptions to cover the bill.
Audience needed to cover the bill80
At 5% conversion, 4 paid readers require an audience of 80 to cover $39/month.
What this calculation leaves out
Payment fees, taxes, refunds, churn, discounts, and your time all reduce the amount available to pay for software.
Use a conservative conversion rate. This is a target based on your inputs, not a prediction of how many readers will subscribe.